celebrity skin.

February 26, 2007

goody.jpgI don’t wanna get on my high horse about celebrity and all that but this is just so transparent. So I am. Now Jade Goody, the prat off Big Brother, is in India. “A private visit.” If it’s so private, why are the paparazzi following you around everywhere? They couldn’t have been tipped off by your agent could they? You could go on a private visit, get a private plane, go into a hotel and tour the place. Don’t make a public entrance and tell everyone where you’re gonna eat a curry.  This is a woman who got £250 K or something like that (unaccurate stat) siphoned off her bank account before she even realised. She could fucking afford a private visit if she wanted.

This is a violent, aggressive, bully who was meant to represent an anti-bullying charity?

This is a lass who was accused of being racist, was stage-managed to an easy exit, got an easy ride in an interview that hardly even broached the subject, came out, went into ‘rehab’. Why did she get an easy interview? Who cares if her and Davina McCall have the same agent? This incest-esque relationship shouldn’t affect the programme. And now this new stuff about going to India. It’s everywhere, it was on the news.

Why do people eat this shit?

The celebrity skin is the persona, I suppose.

J.

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Ok… so I know Nine Inch Nails isn’t everyone’s cup of tea, but I think this is very interesting from a marketing POV and use of the Internet.

Their forthcoming album, Year Zero, is going to be concept album set in the future about the end of the world, with a bleak vision of the United States, its military and the way in which it treats citizens – drugging the population on two substances, dependent on who they are.

Trent Reznor (who is Nine Inch Nails and controls musical and artistic direction) has always been involved with the Internet, running a detailed blog for registered users of NIN.com, the band’s website.

Currently on tour, Reznor has started deliberately leaking a few of the new album’s tracks, leaving them on Flash Drives in the venue’s toilets. So far this has happened in Lisbon and Madrid. Naturally, these tracks have appeared on the Internet to fans. This is not all.

Parallel to this, fans on the website discovered that the latest range NIN merchandise had highlighted or marked letters on it, spelling out “IAMTRYINGTOBELIEVE”. Someone then tried this as a website…  http://www.iamtryingtobelieve.com/

You need to highlight the text in order to read it on the sites.

The fan section of the official website then discovered further related sites to the original…

http://anotherversionofthetruth.com/  (which features a faked forum and audio clips) – highlight the picture and draw over it, more will be revealed
http://105thairbornecrusaders.com/
http://www.consolidatedmailsystems.com/citizen_unknown/
http://bethehammer.net/
http://churchofplano.com/
http://www.uswiretap.com/71839J/

These websites suck the reader into this world, there is even the mention of a hand – known on the album as ‘the Presence’ – that comes down to earth from above.

This “alternate reality game” (as it’s called on Wikipedia) was designed by the same group who make the computer game, ‘Halo’.

It’s definitely a unique marketing campaign that’s attracted a good amount of interest in America.

Reznor says this will be the first of two concept albums, so wait and see what the next viral marketing campaign will be.

Much much more on the details of this in this MTV article (very well researched… http://www.mtv.com/news/articles/1552470/20070215/nine_inch_nails.jhtml)

J.