pam doove.

November 9, 2007

Little jump start so I hopefully get going again…never fails to make me laugh… they should’ve made it a real advert…

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why ITV is shit.

November 1, 2006

Channel 4 thinks it’s cleverer than it is, but it’s the best nonetheless. BBC’s good, I respect it and think it’s essential to our society. It should be subsidised forever. Five is crap. So what about ITV?

Just caught ten minutes of the National Television (Advertising) Awards and it’s just displayed what a complete and utter lump of bollocks it is. Advertising is bad enough, let alone having it rammed down your throat, four times an hour, twenty-four hours a day. But ITV loves it, it makes it run at its profit. But ITV and everything it produces is trash, cop dramas, advertising vehicles (a.k.a. programmes) or jokey news with smarmy wankers presenters. And they really ruin football matches. And they make programmes like Rio’s Ferdinand’s Wind Ups. I don’t like that bloke either.

Nothing represented the channel’s lack of creativity more than its choice of music for its montage accompanying Sir David Attenborough’s . Now, everyone knows about the success of Planet Earth on the BBC earlier this year. Famously (or at least to us geeks) they used Sigur Ros’s Hoppípolla to accompany its trailer publicising the programme.
So, ITV are honouring Sir David Attenborough; of course, he is a man of nature. So for the montage honouring him, what do you think the creative minds at ITV came up with?
Yes, you’ve guessed it. But it’s better.

They used FOUR tracks (sæglópur, heysátan, gong, glósóli) from same LP that Hoppípolla comes from, 2006’s Takk.

This distinct lack of creativity sums it up in a nutshell.

They also played a clip from Emmerdale in the nominations for best soap. I think that’s ITV, I don’t know. They had this explosion in the programme. It was ridiculous. One thing exploded first on the first floor and then the whole house collapsed don upon each other, leaving just enough time between each floorboard breaking so the characters could give each other longing looks of love. EastEnders won I think and that’s just as crap.

Sir David Attenborough, though, what a legend. A true man who deserves to be called Sir.